Who We Are
Fragrance-free laundry detergent. Tickets to an action movie. Chunky peanut butter. The seemingly mundane consumer decisions your customers make have significance. They are part of an unfathomably massive pattern that matches people with products, behaviors, and opinions every second of every day.
Reunify is the only consumer research company leveraging a technique called ‘group detection’ to match the customers in your CRM database to the content they create across the social web, public records, purchase data, and market research. Our technology lets us add structure to the data points we mine, by translating (or “encoding”) their meaning with a proprietary markup language that we call ‘RML.’
By ‘reunifying’ these formerly siloed data types we expose the underlying behavioral patterns prevalent among your customers and your prospects. Advanced algorithms translate these patterns into an “index score” at the individual customer level- offering limitless opportunities to influence and enhance offers, pricing, discounts, bundles, rewards, rebates, web content, call-center scripts, and other consumer interactions.